§1. Basic Information

1. The administrator of your personal data is:

2. Contact with the Administrator is possible via:

1. email: office@elektroplus.biz

§2. Data Processing Principles

1. The Administrator processes personal data in accordance with the following principles:

1. based on legal grounds and in accordance with the law (legality);
2. reliably and fairly (reliability);
3. in a transparent manner for the data subject (transparency);
4. for specific purposes and not “in reserve” (minimization);
5. no more than necessary (adequacy);
6. with care for data accuracy (accuracy);
7. no longer than necessary (temporality);
8. ensuring appropriate data security (security).

§3. Purposes, Legal Basis, and Scope of Data Processing

1. We will process your data:

1. for contact purposes, to provide you with a response to your message sent to us directly by email, through a form, through a Social Media channel, or in response to telephone contact based on the legitimate interest of the Administrator related to the necessity of providing you with a response;
2. for marketing purposes, solely based on your consent;
3. for informational purposes, to provide you with important information regarding services you use through our Website;
4. for purposes related to maintaining our company profile on social media (LinkedIn) under the terms set by the owners of the respective medium (portal) and informing about our products, promotions, and other news related to our activities, which we consider our legitimate interest;
5. for technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator, related to the proper operation and functioning of the Website;
6. for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
7. for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
8. for archiving telephone numbers, messages, emails, based on the legitimate interest of the Administrator, related to protection against claims;
9. for the purpose of analyzing anonymous information. This is information collected through our Website, such as: browser information, operating system, device, time spent on the site, transitions between pages, link clicks, approximate location, age range, gender. This information is anonymized and collected through advertising and analytical systems of our partners. It does not allow identification and attribution to a specific user. This information serves us for marketing, analytical, and statistical purposes.

2. We process your data to the extent of:

1. if you send us a message by email, through a form, Social Media channel, or provide information by telephone, we will process the data contained in that message. Providing us with data in this manner is voluntary. At any time, you can ask us to delete this data;
2. if you like a post, leave a comment, write, react, or otherwise join our profile on social media (LinkedIn), we will process your data that you provided in the respective medium and to which we will have access. To end processing, you can end your subscription to our profile;
3. other data that we process is IP address and other data stored in cookies. You decide to what extent we can use cookies with your data. Providing us with data in this manner is voluntary. At any time, you can change your preferences. You can do this in your web browser or by deleting saved cookies from our Website;
4. use of APIs (Application Programming Interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising, or social media. The use of these APIs may lead to the creation of additional cookies or use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4. We Do Not Perform Automatic Profiling on the Website

1. We do not use automatic profiling on the Website to create marketing campaigns based on measuring user activity, through which we would be able to direct our selected advertising material to a precisely indicated user.

2. Although we use advertising systems of our partners (LinkedIn, Google), the information and data they obtain about your activity on the Website, based on which we can create marketing campaigns, are not automatic profiling because based on them we are unable to make a decision regarding you as a specific user (e.g., showing you a specific advertisement). We can only create advertisements for groups of users, based on general statistical data provided by partners. We are unable to make a specific user see an advertisement selected by us based on activity data.

3. More information about how our partners profile users and create audience groups can be found in their privacy policies in the paragraph below.

§5. Data Recipients and Intention to Transfer Data to Countries Outside the EEA or International Organizations

1. Depending on the purpose for which we process your data, recipients of your personal data may be:

1. state offices and other public institutions, to the extent that the obligations to transfer data result from the provisions of law applicable in the territory of the Republic of Poland, for purposes related to the fulfillment of legal obligations incumbent on the administrator, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by relevant legal provisions;
2. Website software provider (hosting, server, domain) – LH Hosting;
3. entity handling the programming service of the Website;
4. entity handling the marketing service of the Website and Social Media channel service;
5. provider of software for storing data and documents in the cloud;
6. provider of software for managing cookies and the scope of processed data;
7. if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (LinkedIn, Google);
8. if you have consented to analytical cookies, your data stored in cookies will be processed by the entity providing software for traffic analysis on our Website (e.g., Google Analytics).

2. Your data is not transferred to countries outside the EEA or international organizations, except for cases of data processing by entities:

1. Google Inc. based in the USA for traffic analysis on the site in the Google Analytics system and providing additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the Website and displaying search results. See how Google processes and protects your data: https://policies.google.com/privacy?hl=en
2. Google Inc. based in the USA for advertising and measuring their effectiveness in the Google Ads system. See how Google processes and protects your data: https://policies.google.com/privacy?hl=en
3. LinkedIn for account management and access to data in social networks, advertising and measuring their effectiveness related to the installation of LinkedIn on the site and Conversion API. See how LinkedIn processes and protects your data: https://www.linkedin.com/legal/privacy-policy

§6. Data Storage Period

1. We are unable to specify a single period for which we will process your data.

2. If you have provided us with your data in a message sent by email, by telephone, through a form, or through social media on which we have our company profiles, we will process your data until you submit a request to delete this data or object to processing, but also in the case where we determine that we have fulfilled the legitimate interest of the Administrator.

§7. User Rights

1. In connection with the processing of your data, you have the following rights:

1. access to the content of your data and the right to rectify, delete, or restrict processing;
2. right to data portability;
3. right to object;
4. right to withdraw consent to data processing at any time and in any form, unless data processing is carried out to perform a contract by the Administrator, to fulfill legal obligations of the Administrator towards state institutions, or to pursue the legitimate interests of the Administrator.

2. You also have the right to lodge a complaint with the President of the Office for Personal Data Protection (at the address of the Office for Personal Data Protection, ul. Stawki 2, 00-193 Warsaw, Poland).

3. More information on the protection of personal data can be found on the website of the Office for Personal Data Protection: www.uodo.gov.pl

§8. Information About Cookies

1. We use cookies on our website.

2. We have installed a plugin on the Website that allows you to independently manage the scope of personal data processing through cookies. This plugin complies with the latest Consent Mode v2 requirements, ensuring a high level of personalization and privacy protection. The plugin author is a certified Google partner, which confirms the application of best practices and standards in user data and cookie management. Thanks to this functionality, you can easily and intuitively adjust data processing settings to your own preferences.

3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Website, improve service quality, and enable traffic and user behavior analysis.

4. Cookies can be persistent or temporary (session). Persistent cookies are stored on the user’s device for a specified time or until they are deleted by the user. Temporary cookies are deleted after closing the browser.

5. We use our own cookies and third-party cookies. Our own cookies are used to ensure the proper functioning of the Website, content personalization, saving user preferences, and statistics analysis. Third-party cookies are used by external analytical and advertising tools and for integration with social media.

6. Users have the right to control and limit how cookies are used on our site. Most web browsers allow cookie management, including blocking, restricting, or deleting cookies. Detailed information on cookie management can be found in the user’s browser settings.

7. Please note that disabling or restricting cookies may affect the functionality of the Website and the quality of services provided.

8. We use various types of cookies on our site to better adapt to user needs and ensure optimal use of the Website.

9. Technical cookies: These are necessary for the proper functioning of the Website. They enable maintaining user sessions, form handling, remembering preferences, and ensuring Website security.

10. Marketing cookies: They allow for ad personalization and conducting marketing activities tailored to user interests and preferences. They also serve to measure the effectiveness of advertising campaigns and optimize advertising content.

11. Analytical cookies: They are used to collect information about how users use the Website, such as the number of visits, pages visited, time spent on the site, or traffic source. The obtained data helps in analyzing and optimizing the Website, improving its functioning and adapting content to user needs.

§9. Why Do We Use Cookies?

1. Website usage comfort: cookies can significantly affect the comfort of using the Website.

2. Content personalization: cookies allow for adapting displayed content to user preferences and interests, making the site more attractive and useful.

3. Remembering settings: Thanks to cookies, the site can remember settings selected by the user, such as language, layout, or color scheme, allowing for faster and more convenient use of the service.

4. Login: cookies enable storing information about a logged-in user, allowing easy switching between different sections of the Website without the need to log in again.

5. Session maintenance: thanks to cookies, the site can track user activity on different subpages, allowing easy return to recently visited sections or continuation of unfinished activities, such as filling out forms.

6. Performance optimization: cookies can be used to analyze traffic and user behavior on the site, helping to optimize its performance and deliver high-quality content.

7. Advertising: cookies enable the display of personalized ads tailored to user interests and needs. As a result, ads are less invasive and more relevant.

8. Social media integration: cookies allow integration with social services such as Facebook, Twitter, or Instagram, enabling easy content sharing and the use of additional features such as commenting or liking.

§10. Functions of Technical Cookies

1. Maintaining user session: technical cookies enable maintaining a user session while navigating the site, allowing transition between different sections of the Website without the need to log in again or enter the same information.

2. Remembering user preferences: thanks to technical cookies, the site can store information about user preferences, such as selected language, font size, color settings, or other personalization elements.

3. Form handling: technical cookies support the functioning of forms on the site, such as login, registration, or contact forms, ensuring proper processing of data entered by users.

4. Website performance optimization: the use of technical cookies enables monitoring Website performance and loading speed of individual elements, allowing optimization and improvement of service quality.

5. Security: technical cookies help ensure the security of the Website and its users, for example, through user identity verification, detection of intrusion attempts, or protection against CSRF (Cross-Site Request Forgery) attacks.

§11. Functions of Analytical Cookies

1. Traffic measurement on the site: analytical cookies allow monitoring the number of visits, unique users, and page views, providing a general picture of the Website’s popularity and performance.

2. User behavior analysis: thanks to analytical cookies, information can be collected about how users navigate the site, for example, time spent on individual subpages, navigation paths, and places where they leave the Website.

3. Conversion optimization: analytical cookies help identify Website elements that affect the effectiveness of achieving business goals, such as registration, placing an order, or filling out a contact form.

4. User segmentation: the use of analytical cookies enables grouping users according to various criteria, allowing better adaptation of content and offers to the needs of individual segments.

5. A/B testing: analytical cookies are used to conduct A/B tests, which involve comparing two versions of a Website to check which one better meets the set goals. These tests help optimize the appearance, functionality, and content of the Website.

§12. Functions of Advertising Cookies

1. Personalized ads: marketing cookies enable the display of ads tailored to user interests, preferences, and browsing history, making them more attractive and effective.

2. Remarketing: thanks to marketing cookies, users who visited the Website but did not make a purchase or other action can be tracked and targeted again with ads to encourage them to return to the site and finalize the transaction.

3. Measuring ad effectiveness: marketing cookies allow monitoring the results of advertising campaigns, such as the number of clicks, conversions, or impressions, enabling optimization of marketing strategy.

4. Multi-channel ad management: the use of marketing cookies facilitates coordination and integration of advertising activities conducted in various channels, such as search engines, social media, or partner websites.

5. Testing and optimizing advertising content: marketing cookies are used to conduct A/B tests and other analysis methods that allow evaluation of which messages, formats, or advertising creatives are most effective and engaging for users.

§13. Privacy Policy Updates

1. The Administrator reserves the right to make changes to this Privacy Policy in the event of changes in legal regulations, development of internet technologies, expansion or change of Website functionality, or due to other important reasons.

2. Users will be informed of all changes by placing an appropriate notice on the Website’s home page and by updating the date of the last modification in the header of this document.

3. The amended Privacy Policy shall enter into force on the date of its publication on the Website, unless the Administrator indicates a different effective date.

4. We recommend regularly reviewing the Privacy Policy to stay informed about the principles of processing and protection of personal data.